About Holos

It started with shaky hands over a three-foot putt.

Not nerves. I'd made that putt a thousand times.

It was the energy drink I grabbed at the turn.

I remember standing over the ball, taking my grip, and watching my hands refuse to be still. I backed off. Took a breath. Stepped in again. Missed it anyway.

Walking to the next tee I thought about what my other option had been that morning: a sports drink with thirty-six grams of sugar that would have had me crashing by the fourteenth hole.

And it struck me how strange that is. Golf asks something specific from your body. Four, five hours on your feet. Sun on your neck. A decision on every shot, and the ones that matter most come when you're most tired.

So I decided to build it myself.

What "Holos" means, and why I couldn'tcall it anything else

Holos is ancient Greek for whole. Complete. Entire.

I found the word while I was still sketching out what this could be, and it stopped me, because it named something I'd been circling without being able to say.

Every performance product I'd ever picked up treated the body and the mind as two separate problems. Something for energy. Something else for focus. As if you show up to the first tee in pieces and have to assemble yourself from a shelf.

That has never been how it works. Not in golf, and not anywhere else.

When your body is depleted, your mind goes with it. When your mind is racing, your hands feel it. Late in a round, when your legs are heavy and the sun has taken more out of you than you noticed, your judgment goes soft right along with your swing. They were never two
systems. They were always one.

Whole Body. Whole Mind. That's not a tagline we workshopped. It's the
entire reason this company exists.

Made in Colorado. Made carefully.

Holos is formulated and manufactured here in Colorado, in an FDA-registered,
cGMP-compliant facility, working alongside a chemist who has spent decades doing this.


It took a year. We rejected flavors. We reworked the formula. We changed sweeteners when the first version tasted even slightly off, because a product you don't enjoy drinking is a
product you won't drink, and one you won't drink can't help you.


There was no rush, because there was no point in launching something I wouldn't put in my own bag.

Every dose. On the label. No exceptions.

Here's the promise I made myself before any of this was real, and the one I care about most. We tell you everything.

Nineteen ingredients. Every single dose printed on the label. Not hidden inside a proprietary blend, which is two words that mean trust us and don't ask.

I'm asking you to put this in your body. You deserve to know exactly what's in it, and exactly how much.

That's why we use branded, clinically studied ingredients. The specific forms the research was actually done on, at doses that reflect that research.

It costs more. It's harder to source. It's the entire point.

Pick up any other product in your bag right now and count how many doses they actually show you.

One stick pack. All eighteen holes.

Tear it open on the first tee. Mix it into cold water. Shake it up.

Then go play the kind of round where the last three holes feel like the first three.

Whole Body. Whole Mind.
JD Henry
— JD Henry Founder, Holos Golf